[squishyblob]

In order to secure their competitiveness in both the overseas and domestic markets, Nong Shim noodles is going all out in their marketing, seeking endorsements from popular K-pop singers such as B2ST and IU.

Last year, Nong Shim's 'white soup' ramen caused a drop in their market shares, thus they plan to recruit the highly popular IU to be their model for another product, 'slurp knife-cut noodles' to boost their sales.

Nong Shim noodles hopes that if IU becomes their model, they would able to regain their market share and becomes Nong Shin's "flare" to aid them in their product marketing.

According to a representative from Nong Shim noodles, "It's true that we have contacted her side regarding getting her to be the model for our 'slurp knife-cut noodles', but nothing concrete has been decided yet."

Previously, IU revealed on an April 2nd episode of MBC "Quiz to Change the World" that her secret to warming up her vocal cords was to eat a cup of ramen really quickly.

Also, according to a fanaccount on U-ana from a fan who happened to be at Gimpo Airport when IU left for the Japanese showcase, IU was seen holding a cup of ramen in her hand and complaining to someone who looked like her manager that too much water was poured in.

Updates:

IU attended a filming session for Nongshim noodles. There will be a Slurp Noodle song, Naver interactive ad, Slurp Noodle postcards to be released.


Translation: squishyblob @ weheartiu
Source: Newspim, Fanaccount, Nongshim website

[Khema :)]

kkk the fanaccount part is funny!!! to much water...
I am really hoping she'll accept it since she's. a ramen-holic :9
every food looks delicious if IU is the model km
thanks for the translations squishy ^__^

[phoung]

all im thinking about after reading the article is possible collaboration between IU and Beast (meaning more yoseob and iu moments)
ahahah anyway thanks for translating and im glad our IU has more CFs coming in

Edited by phoung, 20 February 2012 - 04:07 AM.

[platini]

wow, endorsement for noodles, im happy with the fact that she becomes more and more highky appreciated by alot of brands, and maybe the scene would be she has noodles then sing her high notes

[speedyx]

lol too much water...well if more market share was there goal I think it's going to happen with IU at the helm of the endorsing

[starburst]

I never knew she ate ramen to warm up her vocal cords. Hmm thats interesting wonder how it works. The fan account part is hilarious. Daww IU is so cute!

[_ZH_]

lol she complained that too much water was poured in.. that's funny and cute at the same time ^^

[Alfie]

looks like she is very meticulous when it comes to her ramen haha XD

thanks for sharing^^

[IU~KYAA]

wow how does eating ramen quickly helps to warming up her vocal cords? lol just hope she wont hurt her throat by doing that
haha IU is a picky eater eh? lol jkjk lol who wouldnt complain if there's too much water XD thx for sharing this hopes that she gets to be the model IU hwaiting!~
saranghae!~ ramen-holic IU

Edited by IU~KYAA, 20 February 2012 - 04:45 AM.

[i woomira]

i would love see eating ramen

[kangaruu]

squishyblob, on 20 February 2012 - 03:56 AM, said:

Previously, IU revealed on an April 2nd episode of MBC "Quiz to Change the World" that her secret to warming up her vocal cords was to eat a cup of ramen really quickly.

Ramen stock value just jumped up 200%!

[InvU]

omg^ lol Nong shim noodles are my favorite haha^^ I'm happy that IU is endorsing for them. They're doing so well already but IU will make them even better! Thanks for tl~

[anglesmileiu]

endorse for nong shim noodles seems quite interesting. Hope IU will sign this contract !!! and the fanacc is so funny. thank for translating !

[chanclanhero]

I love my Nong Shim Noodles! If IU endorsed them, I probably gonna live out the rest of my college life on those noodles. X_X

[Ovi Murraya]

wow she gives tips beyond expectations ^^
thanks for share

[MissIUx]

That would be awesome, since nong shim noodles is selling at my country~ The fan account, I can image a whiny IU xD

[21cssk]

oh yay another endorsement. i hope this will really come true. they're foolish enough if they cancel the plan of having IU & B2ST because they're really popular right now it'll totally boost sales.

[gustav123]

nong shim noodle is nice, + IU it'll become very nice..
ready to buy 1 box.

[Miel]

can imagine IU complaining!.. should be so cute!.. IU can surely help them boost their sales!..

[sixteendimensions]

They're probably right! IU does so well, commercially and otherwise, that their sales would definitely go up if they were to secure her to endorse it. Plus, who could resist that face? :3 A combination of IU & ramen would be amazing, I'm sure. What a cute fan account, too! She'd be perfect for this~ Thank you for translating!

Edited by sixteendimensions, 20 February 2012 - 01:46 PM.