[squishyblob]

Singer IU goes into cosmetics advertising.

Stills from the photoshoot have been released for the first time, after IU was selected to become the exclusive model for cosmetics brand, The Saem. Not only were photos of IU's adorable and feminine image revealed, images of her covered in a blanket while waiting during the shoot, and other images of her looking comfortable during the filming breaks were also released.

With the spotlight on her as the Top CF Queen of 2012, IU was excited throughout her first photoshoot as the model for The Saem. The moment the photoshoot began, she gave various poses and expressions, displaying an air of confidence that left the staff in awe. In particular, despite her busy schedule, she possessed flawless and sparkling clear skin, and although the photoshoot lasted until midnight, her cheerful and vibrant appearance livened up the atmosphere at the filming site.

The photoshoot this time aims to capture the concept of The Saem's main items for 2012, thus showcasing not only IU's lively and adorable image, but also her clear and innocent, goddess-like appearance, a rare side of her that is not usually displayed. Apart from these stills, more photos of IU will be released consecutively, along with The Saem's new prodcuts.

Whether it was during the photoshoot or during the breaks, IU was meticulously testing out the cosmetic products that she is endorsing and enjoying herself. Also, after the photoshoot, she checked all the photos one by one herself, displaying a professionalism that surprised all the staff present. Furthermore, images of the photoshoot that spread through online media after that became a hot topic.

Meanwhile, IU will be releasing her Japan debut single "Good Day" on March 21st and beginning her Japanese promotions.

(Note: One article here mentions that it was a TV CF shoot, but since it's just one article, not sure how valid it is.)











Translation: squishyblob @ weheartiu
Source: BNT News via Nate

[InvU]

very pretty thanks for sharing and tling squishy!! dont lose the post again LOL. well that wasnt you.

[platini]

wow, she's so gorgeous, i wish i could have skin like her , thx squishy

[chromo44]

thanks for the translation squishy! you're always so quick. <3 can't wait to see the full spread ^-^ IU looks beautiful.

[gustav123]

omo, she's really "goddess-like appearance" girl...
the saem crews must be very happy work together with IU.

[Vladimir Miff]

Very beautiful photo!! can't wait to see the official releases~

[MiA_A]

First thing i thought of when i saw the third photo was marshmallows, haha

Really nice photos, must of been really easy to get that perfect shot, if you know what i mean

[joyceu]

thanks squishy! IU sure is the nation fairy, she's so gorgeous!

[mathova]

Nice pict squishy thanks , pretty just usual kekeke

[anglesmileiu]

wow. beautiful IU. waiting for more photos released!! thank for translating squishy

[_ZH_]

i've always admire her flawless skin~ so pretty~ ^^
thanks squishy!

[titamhersih]

The cutest goddess

[kid1210]

Cutest girl int he world

[sixteendimensions]

Thank you for translating/posting! :3 IU looks so beautiful in all of these, she's such a perfect choice for a cosmetics model. I love the third one down, after the article. *__*

[1ucky]

wow cute angel

[reilsm]

aaaaaa so fresh and beautiful. my goddess u____u

[21cssk]

Goddess-like appearance haha that's just so her
i'm craving for more photos with this kind of concept ;;

[hazmatt_05]

Whaaa gosh IU has such a nice smile I like the photo where she's holding the two things the best, she's so pretty there.

[tamtam]

IU if you're wearing blush in your photoshoot *i mean your pose is wearing blush* slightly open your mouth, it will appear really beautiful..

[floLipop]

Ohhh My God! She's like an angel..