IU making 6 million from digital sales? LOEN claims figures were exaggerated [2011.04.06]

Discussion in 'News' started by squishyblob, Apr 6, 2011.

  1. squishyblob

    squishyblob Translators Staff Member

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    There have been reports that singer IU generated $6 million in revenue from digital music sales in just the first quarter of the year. This exceeds her profits from filming CFs last year, which made up $5 million in revenue.

    On 6th of April, it was reported that this figure resulted from an analysis of sales charts obtained from SK Telecomm's digital sales system MLB (Music License Bank) and that IU's copyrighting earnings totalled $2 million.

    Also, it was calculated that consumers sales brought in 3 times of this, making up an estimated $6 million in revenue, but many from the entertainment industry did not believe the reports since this is an extremely large figure and said that this was much higher than what other singers and groups promoting around the same time earned.

    Since December 2010, IU's popularity started rising after her release of "Good Day", followed by "The Story Only I Didn't Know", "Cruel Fairytale" and "Someday", which all became hit songs.

    However, IU's agency, Loen Entertainment, told Edaily SPN over a phone call, "On the side of our distributors, we are still balancing the quarterly accounts, so we do not have an accurate figure yet. Reports that we made $6 million from just digital sales are somewhat exaggerated. That is probably not the figure for the first quarter of this year but predictions based on what hasn't been balanced yet from last year."

    Currently, IU is in London for a photoshoot.


    Translation: squishyblob @ WeHeartIU
    Source: SPN
    Original article: http://spn.edaily.co.kr/entertain/newsRead.asp?sub_cd=EA21&newsid=01184086596213496&DirCode=0010201
  2. cannonlee

    cannonlee Hearters

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    wow!!! thats was a high amount!!!
    gratz Loen got earn so much by our lovely IU ^^
    *hug* IU!!!
  3. squishyblob

    squishyblob Translators Staff Member

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    The actual figure should be quite high but probably not that high :) previous reports were misleading
  4. Kyzuki

    Kyzuki Donators

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    So the only fact here is that she's in London! I'm sure she made quite a bit in the past few months, but $6 million in that time does seem exaggerated!

    Thanks for the translation!
  5. Hiiyuki

    Hiiyuki Hearters

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    Lol 2million is also a very large sum there. She's only 16 and a solo singer :D
    I wish she would come back to London in exactly one year. Cause that's when I'll be there.
  6. tk198

    tk198 Moderator Staff Member

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    Thank you squishy for translating this article explaining the misunderstanding. Like many have already stated, I'm sure IU's still making a lot (evident in her widespread popularity).
  7. melonpop3

    melonpop3 Moderator Staff Member

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    DANG. But that's still a lot of money! Our IU is working so hard!

    Thanks Squishy for translating!
  8. offthehook

    offthehook New Member

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    WOW! that was a lot of money..
    keep the good work IU!! hwaiting!!
  9. burntbiscuit

    burntbiscuit Donators

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    is it in USD? hahah. even its exaggerated, the remaining amount is still considered huge. ^^
    having all those tiring and packed schedule, she definitely deserved it. :)

    `thanks minggy, for translating and updating us with the article!
  10. orchid

    orchid Hearters

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    such a young girl already earn that much
    I believe she earn a lot with her schedule this year
    maybe more than 6 million for one year :)
  11. IUwithme

    IUwithme Hearters

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    228
    IU did earn much these years ...
    her digital songs are just jjang!
    but really unexpected ....
    but what can i say?IU deserved that...
    2 million USD is really big !
  12. resha22chad

    resha22chad Hearters

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    WOW!!!
    thats really amazing if is it right~ ckckck~
    IU is the best~
  13. gwnie

    gwnie Hearters

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    Manado, Indonesia
    The pureness and cuteness of her is much more than those 6millions i think.

    Simply we can't measure how great she's because she's to great :D

    go IU <3
  14. angki

    angki Hearters

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    that is really amazing...
    2 million USD is really big
  15. poobizz

    poobizz Hearters

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    12
    wow~~~
    that is a humiliar amount for a high school girl!!
    but congraduations to IU...as she really paid a lot of affort on music!
  16. shuajohnny

    shuajohnny Hearters

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    pbbly, IU is a real richgirl~ XD
    even though, LOEN would get some percents of it.
  17. Hannahsayono

    Hannahsayono Hearters

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    WAA SOO young n a lillionare ald XDXD
  18. phio_chan

    phio_chan Hearters

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    Well...
    If it is true she produced that much, congratulations to her and her agency! Loen is lucky to have IU with them. XD
    At any rate, I believe IU deserves this as she has talents. Looking forward to see more of her in the future. :)

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